We kicked things off for Vectus with an incredible project that surprised everyone (including us)! It was a short film entitled 'Rajpal Ki Suhaag Raat' - a film that has now crossed 75 million views on YouTube. When we began working on the script, it was meant to be a hook for Vectus's plumber meets. The company used to host local meetings with these professionals and acquaint them with Vectus's products.

When we delivered the film, it worked wonders at the field level. The story of a plumber and the humorous narrative struck a chord; what made things even better were Aarti Chhabria and Rajpal Yadav's excellent performances. Thus, we decided to upload the film on YouTube. On the first go, people were attracted to its title.

Curiosity drew them to us and our views increased by a hundredfold every day. It was quite exhilarating and gratifying to see the positive feedback. Especially because the film wasn't created for YouTube. It was a happy accident!

THE INDIAN BRAND COACH

Then came our 'Apni Jeet Ho' campaign, in the wake of the T20 cricket fervor. We created an anthem where people all over India cheered for the Men In Blue. It was a high-energy and spirited music video that became a hit with the masses.

In keeping with this quirky line of thought, our next campaign took shape with two wonderful brand ambassadors - In keeping with this quirky line of thought, our next campaign took shape with two wonderful brand ambassadors

Vectus Pipes & Tanks

For instance, one of our ads has them speaking about Vectus together until Saif exclaims, "Yaar hum dono saath mein kyun bol rahe hain?" (Why are we speaking in sync?) Kareena explains, "Kyunki hum dono Vectus ke brand ambassadors hain!" (Because we're the brand ambassadors of Vectus!)

Vectus has emerged as the leading company in the water tanks and pipes industry; having been their brand coach has been a pleasure through and through!