Elois Hair Removal Cream was already a popular product when we began devising its campaign. Its trade margins and price point had earned considerable repute and we wanted to give the brand a further boost. It was our goal to emphasize Elois's functionality with straightforward messaging. But retaining an element of novelty was also essential.
To strike the balance between artistic and technical, we came up with the diamond analogy "Heera apni chamak ko paata hai jab tarasha jata hai..." The body, much like a diamond, shone when it was polished. Our tagline was playful as well Khoobsurti Ke Saath, No Chhupke Chhupke!
Urvashi Rautela was brought in as the brand ambassador and she did complete justice to the campaign. Both the ad films had a dreamy aesthetic and they simultaneously delineated the product's features. The campaign was key in securing Elois's position in the market and reaching a wider consumer base.
