Our association with Flair dates back to 1997 - yes, we've been working with them for 25 years now! When we came together as a team, Flair manufactured metal and plastic pens. Today, as a leader in its trade, Flair has an extensive range of products and is a household name. From product development discussions to campaign launches, it's a matter of pride for us to have been involved in its journey every step of the way.
During our time together, we delivered one of the nation's most popular campaigns in 1998 - "Kya aapke paas meter wala pen hai?" It was crafted for Flair's flagship product, the Write-o-meter pen, and struck a chord with the audiences. The subsequent campaigns went on to feature celebrated actors like Smita Bansal, Shradhha Arya, Smriti Irani, and Sakshi Tanwar. 2006 also saw a co-branding stint with the movie Krrish.
We strove to develop a different communication strategy for each of their brands: Pierre Cardin, Hauser, Rudi Kellner, Hauser Arts, and Flair Creative. Moreover, we projected key pens as heroes by reinventing their campaigns. Further co-branding with box-office hits like PK (2014) and Sultan (2016) solidified the brand's identity. In 2017, we achieved a significant milestone Flair acquired a brand ambassador. This was none other than Hrithik Roshan who had already endorsed it!